A Better Way To Market Your Articles

Increase Your Sales by PLR

2008-03-15T17:12:00.000-07:00

I've been doing a lot of reading lately about Private Label Rights (PLR) content. I used to think that it was only for lazy people who didn't want to do their own writing. But as I learn more, I've come up with lots of great ways I can use PLR in my own business.
If you don't know what I'm talking about, PLR is content that you get from the original author along with their permission to use it as your own. So you can get a great report, put your name on it and have your own product to sell or give away!
The first couple of products I created using PLR only took me about half an hour. There have been a few sales so far from them so that was definitely time well spent.
When searching for PLR content to use, I found there were a lot of different types of sites available. Some offered monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.
The site I found that was by far the best was PLRWholesaler. Not only do they have an unbelievable amount of content, but it's completely FREE. Most sites charge an arm and a leg for the amount of content that this guy is giving away.
And although I haven't been through everything yet, what I have read is very good quality. It's stuff you would actually want to use as your own.
Since it's free, I highly recommend that you check out PLRWholesaler and see if they have anything that you can use in your business. There just may be an ebook or audio recording that you could quickly brand with your information and start selling to your list.
Check it out and let me know what you think...
http://plrwholesaler.com/download/clk.php?pid=2&a=11877

What is Article Marketing?

2008-02-13T13:42:00.000-08:00

One of the easiest ways to get traffic to your website is by article marketing. It is not the fastest, but it is easy and cheap. When you are first starting in the internet marketing business, you need things that are easy and cheap.

If you’re anything like I was when I started out, you have already blown your budget trying to get your website built, buying all the books under the sun, and you probably still haven’t had your first sale. When the reality finally sets in that the internet work week is a pipe dream, you don’t have any money left to drive traffic to your website.

It is a given, that PPC will drive traffic to your site faster than any other method, but if you have already blown your budget, you need to find ways to get traffic to your site for free, and this is where article marketing comes in.

Now, just about anyone with moderate English skills and minimal writing ability can write articles and publish them on the various article directories. And if your articles are remotely interesting, you can have them picked up by various webmasters and bloggers to use as information on their sites within hours of being published.

But just exactly what needs to be done to have these articles point back to your website? Most experts will tell you that you need to have the all important keywords in your article point back to you website. Well, if you are a newbie, just what is a keyword, and how is it used to point traffic to your website.

And then the expert will tell you that you need to use the long tail keyword and throw in latent semantic indexing. Then the expert tells you that you need to pay attention to back links, reciprocal links and the next thing you know, you will probably need a witch doctor and a human sacrifice are two. At least, that is what it felt like when I first tried to break into internet marketing.

This didn’t include building a website, learning html, php, css, or the whole alphabet of website jargon, it is no wonder that most people throw up their hands and quit. If you try to take in everything that you need in order to start an online business, you can quickly get overwhelmed.

There are some assumptions that we will make in this report:
You have a website. (It can be html or a blog)
You want to drive traffic to your website.
You have blown your budget getting your website put together and you cannot afford PPC.
You have basic writing skills.
You have a burning desire to succeed.

Before we get started, there are a few basic things that you need to understand in order to implement article marketing.
Keyword
Back link
Long tail keyword
Headline
Article body
LSI (Latent Semantic Indexing)
Keyword density
Signature file, About the Author Box

What Exactly Are Keywords and How Are They Used Effectively?

One of the primary uses for the internet is searching for information. There is a wealth of information online about virtually every topic known to mankind. It doesn’t matter what you are searching for, you can find it online, the problem lies in finding it.

This is where the search engines come into play. When a person tries to find the information they are searching for, they type in a word or phase that describes the information they are searching for. This is known as a keyword. The search engines try to match the search phrase with the millions of websites that contain the information being searched for.

The spiders (or bots) search the websites and compare them to the search phrase. The website that has the most information (or the best matched information) will rank higher in the search engine results. Most people will not search further than the first two or three pages of results, so it is important to get listed in the first 20 or 30 listings. There are lots of things you can do on your site to help improve your website position. But that is not the purpose of this report.

How do Back Links Help Your Site?

As important as the onsite optimization is, the offsite optimization is much more important, and will provide better results for your website. One of the best things you can do to improve your search engine placement is to get back links pointing toward to website.

There are two basic types of back links, reciprocal and one way. A reciprocal link means that your website and anther website have exchanged links pointing towards each others site. A one way link means that the other website points at your site, without you having to point back at their site. Obviously, a one way link is much better.

The more links that you have pointing back to your website the more importance that Google and the other search engines will place on your site. There are numerous ways to get back links, you can join an exchange, buy them, find websites that are similar in nature to your website and exchange links with them, or you can write articles.

How Does Article Marketing Work?

Earlier we touched on using keywords or phrases to find things on the internet. The secret to article marketing is pretty simple; you write an article about the keyword in question.

But how do you know what the keyword is? That is really a simple question, and if you get it right, you can make a lot of money marketing online. Get it wrong, and your efforts are doomed from the beginning.

People don’t just use one keyword or phrase to find the information they are looking for. They use a multitude of other words to search with. These are what are known as long tail keywords. And this is one of the secrets to article marketing.

Let’s take dog training as an example. The keyword here is dog training. But how do you know what the competition is, and how many people are searching for this particular keyword?

There are several “Free” tools available to perform this search. Personally, I like to use Keyword Elite to perform this search, and Keyword Elite isn’t free. It is a great tool, not only for finding keywords, but telling how profitable the market will be. One thing I really like about it, you do the work of both of the other tools at the same time. But if you have blown your budget, these free tools will work just find. After you make some money, you can always get the other tools to help you with your research.

The two free tools for this research are Good Keywords and Google. With Good Keywords you type in your primary keyword, and it will give you related search terms, or long tail keywords. With Google, you can find out what the competition is for the keyword you are working with.

The main keyword has over 100,000 searches which is quite a few. However, it has over 26 million competing sites. This is pretty massive competition, and for most people, you will not be able to compete at this level. But don’t give up just yet. This is where the long tail key words come into play. These are keywords that are searched on fewer times per month, and more importantly, have less competition.

For example, “search and rescue dog training” has 814 searches, and 10,200 competing websites. This is a lot easier to rank for.

I told you earlier that article marketing was one of the simplest and easiest ways to get traffic to your site. Well here is the secret, you simply write an article about “Search and Rescue Dog Training”. Then you publish this article to the various search directories.

Your article needs to include a heading, the body, and the about the author box (the most important part). The heading needs to include the keyword or key phase you are trying to rank for. In our example the title would be “Search and Rescue Dog Training Made Simple”, or “How the Police Train Their Search and Rescue Dogs”.

The search engines use Latent Semantic Indexing, so you want to use words that are similar to you key phase, but they don’t necessarily have to match the phase 100%. This allows you to write your article more normally, that people will be able to read and understand more easily.

How to Determine Your Keyword Density Level

I think this is one of the more misunderstood parts of article marketing. I’ve heard the keyword density should range from 0.5% up to 6%. Personally, I think 0.5% is too low, and 6% will probably get your article classified as spam, and you could get your article de-listed. I’ve had the best results when I keep the keyword density between 1% and 2%. The search engine bots can figure out what the article is about, and people are able to read it without it appearing forced.

Basically, you need to include the keyword in your title, and you should include the keyword in each paragraph. You also want to include the keyword in the About the Author box as well. This will normally get you between 1% and 2% keyword density level, which is where you want to be.

About the Author Box

This is the most important part of your article. Here you provide the link back to your website. Without this link, your article may have the best information available on your topic, but if you don’t provide a link back to your site, all your effort has been wasted.

Your link needs to contain the full URL and not just a hidden hyper link. For example http://www.mysite.com not just mysite.com as this allows the spiders to identify the link to your site and find it.

Every time your article is used, it will provide the all important one way link to your website.

Conclusion

The final secret to article marketing is to write lots of articles. There are nearly 70 keywords that have over 500 searches a month. Write 70 articles, one for each keyword, and point them towards your website. Eventually, you will start getting traffic to your site, and it will not cost you anything.

Now, if you don’t want to take the time to write the articles yourself, you can outsource the work, and hire someone to write the articles for you. But however you do it, you need to write a lot of articles and have the About the Author Box point back to your website.

Remember to do the necessary keyword research, and target your articles to your website.

Valuable and Useful Information to Boost your Internet Marketing Career

2008-02-13T13:27:00.000-08:00

The impact of the Internet on the perceived value of information is just as huge as anybody would ever think. Undoubtedly, Internet changed the way people learn and search for useful information. Before the arrival of the Internet culture, individuals who are looking for some valuable and useful information would be congregating themselves in classrooms, public libraries, bookstores, and magazine stands because these are the places where such information could be found.
However, it’s been about ten years since the Internet became accessible to the public and the difference it made has been gigantic.
The impact is drastic enough that the Internet changed the typical procedure of searching for information that has existed since the civilization era. If you want to learn the life of Florence Nightingale, Christopher Columbus, or even the terrorism acts of Osama bin Laden, you do not need to take a class, read a book, or purchase newspapers everyday. You can Yahoo or Google these personalities, and if you are savvy enough, you will be able to find a website that is dedicated to the study of these personalities.
Through the Internet, such valuable and useful information is readily accessible. In addition, retrieval of information is free. You do not have to suffer purchasing Da Vinci Code for several dollars cheaper than what you would have to pay in a brick and mortar bookstore. The search and retrieval of the manuscript of the book is instantaneous (in short, instant!), no wasting of time, and definitely there is no need to spend for transportation.
In other words, searching and retrieving information on the Internet is cost-free, except the purchase of your personal computer (if you do not have any) and the Internet connection fee.
Almost every kind of information could be found on the Internet, historical accounts, answers to personal problems, and information about business opportunities. In other words, every online-based business opportunity related information can be accessed through the Internet.
Nothing more, nothing else. Why purchase marketing strategy books or business newspapers if all information that you need is stored on the Internet and can be read for free.
However, unlike other information on the Internet, information related to Internet marketing are not entirely for free. In fact, there are marketing gurus who sell such information to Internet marketing neophytes.
The basics of success on Internet marketing starts with learning the basics of this lucrative industry. Such basics could be learned through various Internet marketing-related information scattered over the Web. If you want to acquire information that is proven to be useful for your online business, definitely you will purchase such information from different Internet marketing gurus.
To get the real worth of your money, you can look for the following categories of valuable and useful information for your online business outlined below:
• The content of the information package must be controlled and distributed by licensed and well-known personalities on Internet marketing. Verify the individual behind the personality—check if he is really a marketing genius or not. With so many ‘bogus gurus’ out there, there is a need to check on your information resources first before handing out money.
• Such information must be on its updated status. What is the use of information gathered in 1980 on a 2006 market? Ask for some sample excerpts or initial information that you can see for yourself if it is updated or not.
• Look for the “money back guarantee” condition of paid information. If you are not satisfied by the results or the results are not what you expect, you can have your money back. There are many experienced Internet marketers who are willing to give your money back if you are not satisfied with the information you have acquired.
If you cannot afford to purchase premium information sold by different Internet marketers over the Web, you can still look for free information. You may visit different article directories over the Internet that publishes hundreds to thousands of articles related to Internet marketing.
Some of these articles are written by the Internet marketing gurus themselves, thus you are assured that the information is valuable and can be applied to your online business. There are also business sites wherein they give away free information guides that you can use for your Internet marketing career. Just be resourceful and creative enough to locate this free yet useful information.
The Internet is the information superhighway—whether free or paid information, make sure that these will help you learn the ideas and basic strategies to make your Internet marketing career a successful one.

STOP BEING RIPPED OFF!!!

2008-01-17T17:38:00.000-08:00

The chances are, someone has downloaded your product for free today...
"How To Stop Yourself From Being RIPPED OFF, While Using The Power Of Automated Digital Delivery To Dispatch Your eBooks And Software INSTANTLY andSECURELY, Saving Yourself Time, Embarrasment,And Hundreds Or Even THOUSANDS Of DollarsPer Year For One VERY Low Price of FREE..."

http://www.smartdd.com/special/index.php#order1

Make Your Articles Become a Tidal Wave of Cash

2008-01-03T20:12:00.000-08:00

Simple and easy steps for earning money online writing simple articles from your home on your personal computer in your pajamas.
1. Register for thearticlesense.com. visit here: http://www.thearticlesense.com/user/weprosper/
.2. Add and publish simple articles on this site.
3. Add supportive videos relating to your articles' keywords, title, and description.
4. Add two good links relating to your articles in the author box.
5. Get help from the community forum: http://www.theadsensebuzz.com/forum/thearticlesense-network-forum/ Ask any type of questions you like relating to thearticlesense.com and google adsense.
6. Apply for your free google adsense account in the forum
7. After approval of your adsense account from google, add your publisher's ID in your thearticlesense.com edit profile section.
8. You can then promote your thearticlesense.com account's link on free and paid websites, blogs, and forums on the internet. They do a great job showing you step by step how to do this. 9. Send emails to your friends telling them about thearticlesense.com and how they can earn money with this system.
10. When your articles will be viewed on thearticlesense.com, some of the visitors will become interested and click on the ads surrounding your articles of which you will get 50% adsense revenue, as thearticlesense.com provides 50% rotation of ads on your articles that means 50% of the time you will earn money, that's so simple.
11. Never click on your own google ads or ask any friend or relative to do that, as google is very smart and if found guilty will delete your account.
12. Supercharge your articles with nice keywords relating to your articles.
13. Get referrals and earn 10% revenue from them that means your google ads will be displayed 10% of the time on their articles.
14. Upload at least one fresh and unique article daily so that search engines rank it well on their pages.
15. Start a squidoo blog relating to thearticlesense.com
This is a great opportunity for article writers to make lots of money. Once set up, your network of articles will continue to provide you with a residual income for years to come. The people over at the forum are very nice and helpful. So don’t waste anymore time or money. Start really getting paid for your articles.

RSS Will Not Replace Email (period).

2007-12-19T12:25:00.000-08:00

By Sean Cohen
Over the years technology has provided us with more options for sending and receiving content over the internet. One of the newest is a delivery system called Real Simple Syndication or "RSS".
Definition:
RSS is a format for delivering news and other content through a syndication channel. The most common sites that publish RSS feeds still include major news organizations whose information is broken into different stories and can be delivered to recipients once published.
This delivery concept has also been adopted by other non-news related sites such as the blogging community who publish posts (similar to news stories) and allow other people to subscribe through RSS to receive their blog posts automatically.
RSS Usage Rates:
RSS has been in use since 1999 but still hasn't been adopted by the mass Internet community. According to an October 2005 White Paper published by Yahoo, "Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS." [http://publisher.yahoo.com/rss/RSS_whitePaper1004.pdf]
A publisher looking to distribute their content can't rely on just RSS alone.
Tools to Read RSS:
To read an RSS feed you need news aggregator software to capture, read and store all the content that is delivered through RSS. There are many popular aggregators on the market today, many of which are free of charge.
Two popular types of aggregators are web based readers (Bloglines) or a desktop reader (SharpReader). The web based reader is an online free service that you login and can subscribe, read and manage all your RSS feeds. The desktop software is similar in features to its online counterpart but is installed and runs on your computer.
Will RSS Replace Email?
I'd be willing to wager that anyone reading this article today checked their email, in fact going a bit further I bet you not only checked your email but also replied to some of it as well. Will RSS replace email? - I think we can collectively say -- no, email is far to important but the beauty of email is that you can marry the two technologies together to deliver information that subscribers want, in the format they want...
Sean Cohen, Director of Client Relations & Development of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. Learn how you can incorporate RSS and email automatically with our newest feature -- Feed Broadcaster. Learn how you can incorporate RSS and email automatically with our newest feature -- Feed Broadcaster. Looking for FREE, high-quality web site or email newsletter content?

How to write a follow up message

2007-12-18T09:53:00.000-08:00

[by: Beka Ruse] Smart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools. Don't let that keep you from increased profits! Write masterful messages with these simple steps:
Pull the Reader in
Introduce the Product
Explain the Product's Significance
Tell the Reader to Make a Purchase
(Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)
Pull the Reader in
First, convince your audience that your text is worth reading. Make your first sentence or two very interesting: Make a bold statement, say something seemingly ridiculous, or appeal to your prospect's emotional side. Later, tie this grabber in with the rest of your copy. For instance: "Want to make your neighbors jealous? How about with a lush, green lawn in just 2 weeks?"
Introduce the Product
What is the product you're advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. For example: "Green Garden Lawn Fertilizer is taking the landscaping industry by storm. What else can give you the lawn of your dreams in just 15 minutes a day?"
Explain the Product's Significance
What will it do for me? This is the time for details - make this section long and rich. Suggest a variety of product uses, and give examples. Make the most of this opportunity to directly target your unique audience! Clearly explain how your readers will benefit from your product.
Tell the Reader to Make a Purchase
You've come so far - you've laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product! This step may sound strange, but it's necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don't be pushy - just change your verb tenses to the imperative. Instead of: "If you think that you fit this profile, you might want to think about buying Green Garden Lawn Fertilizer." Say:
"Click here to order Green Garden Lawn Fertilizer today."

An Eye for Continuity
More and more opt-in e-mail is being sent around the Internet. Remind your prospect that he requested your messages by keeping an eye on continuity. Start and end each message in a similar way. At the top, let your prospect know who you are, why he is getting e-mail from you, and where he is in the follow up sequence. This can be as simple as saying: "Last week, you requested more information about Green Garden Fertilizer..." Then, end each message with your own contact information. Use your autoresponder's personalization features to list details about your lead. Also, include a way for the lead to unsubscribe. For example: "This message was sent to Dusty Dan at dustydan@needsanewlawn.com. On April 5th, Dusty Dan requested information about Green Garden Fertilizer. Questions? Call us at 000-000-0000. Or, to unsubscribe, click here."
Create With Confidence
Don't sweat over follow up messages - your prospects are waiting for you! Print and follow the guidelines in this article, and follow up with confidence. Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy. http://weprosper.aweber.com
Looking for FREE, high-quality web site or e-zine content?